Hi! I'm Shelley, I'm a content and social media strategist who specializes in brand storytelling and building community in creative B2C marketing.

I've been using social media marketing for brands for 13 years and counting (since 2011—does that give away I’m a geriatric millennial?) I've created content, and countless briefs, written many, many blog posts, led brand tone/voice and visual direction, led teams of copywriters, collaborated with creative agencies, influencers, and ambassadors for content, led photoshoots, affiliate programs, and email marketing, both in-house and agency-side.

Outside of work, you’ll often find me taking pictures of something, then writing about it—or on the lacrosse and soccer fields.